I’m reading “Built To Last” November 28, 2006Posted by sdpurtill in Books, Web 2.0.
I’m only four chapters into the book, and I am about to put it down. It has a lot of great research and sound principles behind everything they say, but I think the book is completely outdated. Who wants to build a company that lasts anymore? I’m talking about Web 2.0 when I say this. Look at all the companies in the valley though — they either get bought out, tank, or turn into a “lasting” company (i.e., Google, Yahoo, Oracle). But those companies are very few and far between; there’s no point in creating a company — build a product off of a great idea and sell. I understand that there are probably hundreds of companies that don’t have this model, but the majority do. Anyways, that’s my opinion on this book so far.